How to Invest in Crypto Through Your Brokerage
Three paths for investors who'd rather not open a crypto-only app โ spot ETFs in your brokerage, crypto inside an IRA, or crypto-adjacent stocks. What each one actually costs, what it owns, and which one fits.
Updated June 2026 ยท Educational only, not financial advice
Pick a path
Crypto in your IRA or 401(k)
Hold crypto in a tax-advantaged retirement account โ self-directed crypto IRAs, spot ETFs in a regular Roth, plus the 2025 EO on 401(k) alternatives.
Tax-advantaged crypto exposure โ
Crypto ETFs in your brokerage
Every spot, futures, leveraged, and tokenization ETF โ explained. Fees, custodians, what they actually hold, and which broker carries which fund.
Crypto exposure without an exchange โ
Crypto-adjacent stocks
Get crypto exposure through public companies โ Coinbase (COIN), MicroStrategy (MSTR), miners, payment-app names. What they actually own and how to short them.
Crypto exposure via equities โ
Why this section exists
You can get crypto exposure inside the Fidelity, Vanguard, or Schwab account you already own โ without downloading a crypto app, managing private keys, or signing up for an exchange. Three paths exist: spot crypto ETFs, crypto-adjacent stocks, and crypto held inside a self-directed IRA. Each has different fees, tax treatment, and custody risk. This page is educational, not financial advice.
The first path is spot ETFs. The SEC approved spot bitcoin ETFs on January 10, 2024, and spot ether ETFs on July 23, 2024. Eleven spot BTC funds launched the next day, including BlackRock's IBIT (0.25% expense ratio after the waiver) and Fidelity's FBTC (0.25%). You buy them like any stock ticker. The fund custodies the crypto; you hold the share. Trades only execute during NYSE hours (9:30 a.m. to 4:00 p.m. ET), even though crypto trades 24/7.
The second path is crypto-adjacent stocks. These are publicly traded companies whose business is tied to crypto: Coinbase (COIN), MicroStrategy (MSTR), Marathon Digital (MARA), Riot Platforms (RIOT), and Block (SQ). Coinbase joined the S&P 500 on May 19, 2025, replacing Discover Financial โ the first crypto-native company in the index. Owning the stock is not the same as owning the asset; you take on company-specific risk (earnings, dilution, regulation) on top of crypto price exposure.
The third path is crypto in a retirement account. Fidelity offers direct bitcoin and ether trading inside its Crypto IRA (Roth or Traditional), and self-directed IRA custodians like iTrustCapital and BitcoinIRA support a wider menu. On August 7, 2025, President Trump signed an executive order directing the Department of Labor to revise guidance limiting alternative assets โ including digital assets โ in 401(k) plans. Plan availability still depends on your employer's plan administrator, and most large 401(k) plans have not yet added crypto options.
Trade-offs matter. ETFs are simplest and tax-loss-harvestable, but you pay an annual expense ratio and cannot withdraw the underlying coin. Stocks give leveraged-feeling exposure but introduce business risk unrelated to crypto. IRAs defer or eliminate capital gains tax but lock funds until age 59 1/2 and often charge higher custody fees (1โ2% annually is common). None of these paths require you to manage a seed phrase.
Pick a path below for the deep dive. Each spoke covers the specific tickers, expense ratios, IRS rules, and operational quirks for that route.
Every guide in this section
17 guides across 3 pillars. Each page leads with the direct answer, then the mechanics, then primary sources.
| Guide | Pillar | Difficulty | Cost |
|---|---|---|---|
| Roth IRA tax advantages | Retirement | Intermediate | $7,000/yr 2025 contribution cap (under 50) |
| Trump 401(k) executive order | Retirement | Intermediate | Free โ but depends on your employer's plan |
| iTrustCapital review | Retirement | Beginner | 1% per trade ยท $50 one-time setup ยท $1,000 minimum |
| Bitcoin IRA fees compared | Retirement | Beginner | $0โ$50 setup ยท 0%โ5.99% per trade ยท $0โ$30/mo |
| BlockTrust IRA review | Retirement | Intermediate | Fee schedule varies by tier โ confirm on the provider site |
| What is a crypto IRA | Retirement | Beginner | Setup varies โ $0 for a Fidelity Roth with IBIT to $50+ for a self-directed custodian |
| Crypto in a Roth IRA โ how | Retirement | Beginner | $7,000/yr contribution cap (under 50, 2025) โ fees depend on path |
| BITO dividend explained | ETFs | Intermediate | 0.95% expense ratio ยท IRA-eligible ยท ยง1256 60/40 tax |
| Spot ETF vs buying bitcoin | ETFs | Beginner | IBIT 0.25% ยท FBTC 0.25% ยท ARKB 0.21% ยท self-custody $0 ongoing |
| Bitcoin 2x leveraged ETF | ETFs | Advanced | BITX ~1.85% expense ratio ยท ยง1256 60/40 tax ยท day-trading instrument |
| Ethereum ETFs (ETHA vs others) | ETFs | Beginner | ETHA 0.25% ยท Grayscale Mini ETH 0.15% ยท ETHE 2.5% |
| Crypto ETFs on Vanguard | ETFs | Beginner | Free workaround โ open a parallel brokerage account |
| Tokenization news | ETFs | Intermediate | Most products are institutional โ retail access is limited |
| How to short MSTR stock | Stocks | Advanced | Borrow fees 5โ15%/yr ยท options bid-ask varies ยท inverse ETF ~1.3% expense |
| Is Coinbase a good stock to buy | Stocks | Intermediate | Any standard brokerage ยท S&P 500 component |
| Stocks on Crypto.com | Stocks | Beginner | Commission-free ยท fractional shares supported |
| Crypto vs stocks difference | Stocks | Beginner | Free to learn โ applies to all investors |
Common questions
Can I buy bitcoin inside my Fidelity or Schwab account?
Yes โ you can buy a spot bitcoin ETF (IBIT, FBTC, ARKB, BITB and others) inside any standard Fidelity, Schwab, Vanguard, or E*TRADE brokerage account using the ticker, just like buying a stock. Vanguard is the exception: as of 2026 it still does not allow customers to buy spot crypto ETFs on its platform, citing its long-stated view that crypto is not an asset class suited to long-term portfolios. To buy the actual coin (not an ETF), Fidelity is currently the only one of the three with native crypto trading.
What is the cheapest spot bitcoin ETF?
Franklin Templeton's EZBC and Bitwise's BITB launched with the lowest headline expense ratios at 0.19% and 0.20% respectively, with fee waivers that bring effective cost to 0% for an introductory period or up to an AUM threshold. BlackRock's IBIT and Fidelity's FBTC charge 0.25% after waiver. Grayscale's GBTC remains the most expensive at 1.50%. Expense ratios update; always check the issuer prospectus before buying.
Do I pay capital gains tax on a bitcoin ETF the same way as on bitcoin?
Functionally yes โ a spot bitcoin ETF held in a taxable brokerage account is taxed as a security under standard capital gains rules: short-term rates if held under one year, long-term rates if held over a year. The IRS treats the underlying bitcoin as property under Notice 2014-21, but because you own ETF shares (not the coin), wash-sale rules and 1099-B reporting apply just like any stock. Direct coin ownership does not currently trigger wash-sale rules, which is a tax-loss-harvesting difference some investors weigh.
Can I hold crypto in a 401(k)?
Rarely, as of 2026. Fidelity launched a 401(k) bitcoin option in 2022, but adoption by plan sponsors has been limited. The August 2025 Trump executive order directed the Department of Labor to revise its 2022 guidance that discouraged crypto in 401(k)s, but plan availability still depends entirely on your employer's plan administrator deciding to add the option. Most large plans have not. A self-directed IRA is currently the more reliable route for retirement-account crypto exposure.
Is buying Coinbase stock the same as buying crypto?
No. Coinbase (COIN) stock price is correlated with crypto prices, but you are buying equity in a publicly traded company subject to its own earnings, regulatory risk, share dilution, and competitive pressure. In years where bitcoin rose, COIN has both outperformed and underperformed bitcoin depending on Coinbase's quarterly results and SEC actions. The same is true for MicroStrategy (MSTR), which holds a large bitcoin treasury but trades at a variable premium or discount to its bitcoin-per-share net asset value.
Do spot crypto ETFs trade on weekends?
No. Spot bitcoin and ether ETFs only trade during NYSE hours: 9:30 a.m. to 4:00 p.m. Eastern, Monday through Friday, excluding market holidays. The underlying crypto trades 24/7, which means the ETF can gap up or down at market open if the coin moved significantly overnight or on a weekend. Direct exchange ownership avoids this; an ETF investor cannot react to a Saturday price move until Monday's open.
Which path has the lowest total cost?
For long-term passive bitcoin exposure in a taxable account, a low-fee spot ETF (0.19% to 0.25%) is typically cheaper than self-custody once you account for the time and risk of key management, and dramatically cheaper than most crypto IRAs which often charge 1% to 2% annually plus setup fees. For tax-advantaged growth, a Roth IRA with a spot ETF inside it (where the brokerage allows it) combines the lowest fee with the best tax wrapper. Run your own numbers โ fees compound.
Sources
- SEC โ Spot Bitcoin ETP Approval Order (Jan 10, 2024)
- SEC โ Spot Ether ETP Approval Order (May 23, 2024)
- S&P Dow Jones Indices โ Coinbase Added to S&P 500 (May 2025)
- White House โ Executive Order on Democratizing Access to Alternative Assets for 401(k) Investors (Aug 7, 2025)
- IRS Notice 2014-21 โ Virtual Currency Tax Treatment
- BlackRock IBIT Prospectus
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